Posts Tagged ‘Money’

How To Buy Links And Avoid Google Detection

Friday, February 1st, 2008

Let’s take two sites:

 

  • Site A is an established authority site in its niche with page 1 rankings for almost all of its target keywords. Rich in content and links out only to quality resources. Site A is highly trusted by Google.
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  • Site B is a new website in the same niche, has Directory links from bCentral, Yahoo! Directory, BOTW and a handful of organic links based on a press release they did on launch. The site is now 2 months old.

Site B wants to buy a link on Site A. Their webmaster uses the following process:

  • Searches Site A for a set of pages that are most relevant to what Site B offers.
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  • Prepares two options - a new page that ‘builds’ upon this set of pages (with links to Site B along with links to authority sites in the niche), and updates one page from this set, adding almost 50% more information as well as links to Site B (and other authority sites in the niche).
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  • Contacts Site A, presents both options, makes an offer, and waits.

Welcome to the world of buying links ‘under the radar’

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Finding websites such as Site A is hard but not impossible.

Does this work?

Yes, because webmasters love the idea of making money from their website.

Yes, because an in-context link:

  • with proper co-citation from a website that is trusted and has a ‘reputation’ of editorial citations only
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  • to a website that DOES NOT have a bad link profile
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  • is topically related to the first site

Cannot be distinguished from an editorial citation.

We know that Google says otherwise, but what Google says are guidelines for providing the best service to Google’s users as Google sees it, not law and definitely not the only way to do things.

Your comments and thoughts are welcome.

Hope for some responces 

 

5 Reasons Why Blogging is the New Internet Marketing Tool

Wednesday, January 9th, 2008

Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out oneís opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blogís potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.  
1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessaryÖ an average adult can read and type, or at least click a mouse.  Itís like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesnít?) then you can blog and advertise.
2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promotersí claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.
3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business. 
4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:
-By using your e-mail.  Today, blogging is overcoming the e-mailís popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network ñA network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.  
Give your business a boost by effectively using blogging as an Internet marketing tool.

Part 2: Learning How to Make Money Blogging

Tuesday, January 8th, 2008

Selling advertising directly to companies who want toput banner ads or sponsored links on your blog can takequite a bit of time, but it is often fairly lucrative. If youhave a lot of contacts in industries that are related to thetopic of your blog, you may want to try to go this route.People who have a strong background in sales and areexperienced at pitching proposals can make quite a bitof money by renting blog space to interested companies.The most serious problem with this model is that youoften have to build quite a sizable readership before youcan attract advertisers, which can mean that you have todo several months of work before you start to makemoney blogging. 
As blogging becomes a more and more lucrativebusiness, a lot of established companies are consideringhow they can get into the action. One way thatcompanies are capitalizing on the blog movement is byhaving blogs that provide a kind of friendly face fortheir corporation. Often, a company will employ anestablished blogger to create a weblog designedspecifically to appeal to that company’s customers andto create positive associations with the brand inconsumers’ minds. More than one writer who nevereven dreamed that he or she could make moneyblogging has been approached by a company andoffered quite a pretty penny for this kind of gig. 

Part 1: Learning How to Make Money Blogging

Monday, January 7th, 2008

i_love_blogging.jpg

There are two major types of business models thatentrepreneurs use to make money blogging. The firstand most common way to turn a blog into a profitmaking machine is to sell advertising to differentcompanies and brands who want to reach that blog’sreaders. The second kind of money making blog is onethat helps a single brand improve its image by creatingpositive associations between the blog and the productin the mind of consumers. Both kinds of blogs canmake a lot of money, especially if the creator has a keenmind for marketing. 

If you are blogging with the goal of selling advertising,there are two basic ways that you can go aboutrecruiting sponsors who want to put ads on your site;you can let someone else do all of the legwork, or youcan do the work yourself and keep all of the revenue.Within the first group, many people make moneyblogging by selling space through Google’s AdSenseprogram. The advantages of this program are numerous,as it requires very little effort on the part of the bloggeror webmaster to begin raking in profits. However, mostpeople discover that they make less money through thismethod than they had hoped that their blog would earn.